Since December of 2015, I have been the San Luis Obispo Symphony’s Marketing and Communications Director. It’s a consulting position where I work in the Symphony office four hours a day. I can tell you I get more done in those four hours than if I was sitting there for eight hours. I think there is a productivity study somewhere that says after six hours, productivity dumps. I believe it.
When I first started, the organization was reorganizing and that’s just what I love best! Fresh starts! So, I took it upon myself to do a bit of rebranding. I freshened up the colors, fonts, graphics and messaging of the organization, like a new coat of paint on a worn down house. Working with designer Susan Aldridge, who does excellent work, we re-crafted all collateral. I am really proud of our work. So much so, we will enter it in the local advertising/marketing award competition, something I have never been inclined to do.
I also implemented more cross promotion of all of the programs and events that the Symphony produces, which is more than concerts, and I hope it will bring a broader perspective of the impact of the organization on the community.
Here are a few examples of the rebranded collateral for the 2016-17 season. Let me know if you might be looking for a refresh!