I began working with the San Luis Obispo Symphony in December of 2015. I was brought on to be the Director of Marketing and Communications for the rest of the 2016-17 season. After a quick ramp-up, I started to develop the processes to get all of the work done in a part-time capacity, working 4 hours a day each week in the office. It seemed a daunting task and it was challenging but I am enjoying myself immensely in this capacity.
The Symphony produces nearly a dozen concerts a year and a fundraising Ball. There is quite a bit of communication and collateral that goes along with each concert. A full program for the Classics in the Cohan series, advertising, TV spots, brochures, banners, etc. It’s a good thing I am highly organized. It’s been a grand learning curve, but I am getting in stride. When I came on board, I did a bit of branding work on the website and all collateral pieces and just relaunched the Symphony newsletter. And this is just my part. We have a great Music Education department and two wonderful orchestra managers, one for the Youth Symphony and the adult Symphony. Making sure the boat is moving forward is the new General Manager, Francie Levy.
I am looking forward to continuing with the Symphony, into the next season that will see the hiring of a new musical director. The five candidates will each conduct a Classics in the Cohan concert. Look for information coming from me throughout the season.